[Last updated: 6/23/2020]
Black Lives Matter: A Statement and Living Document from Moon Travel Guides
We’d like to state unequivocally: Black Lives Matter. We support protesters. We denounce racism, police brutality, and white supremacy. George Floyd, Breonna Taylor, Miles Hall, Oscar Grant, and countless others deserved to live. Their lives were taken due to a system rooted in violence against Black lives. That system needs to change.
Travel is inherently political. The ability to move freely within the world is a privilege not afforded to all, and it is a fact that travel is not safe for everyone, especially here in the United States. You might follow us because of our national parks, outdoors, or road trip guides, types of trips that have been unsafe for Black travelers in the past, and which continue to be inequitable due to systemic racism, bias, and oppression.
As a travel publisher, we recognize our obligations both to travelers and to the communities they visit include the impact of our decisions, from which destinations we choose to cover to how we choose to cover them. Steps we’ve been taking behind the scenes to increase the diversity of our authors, partners, and content aren’t enough. We recognize that we are far behind and we pledge to do more. Not just for today, or this week, or the next: we will work on this every day.
We know we don’t have the answers, and we want to hear from you. We invite your criticism, thoughts, and ideas for change. Let us know where we’ve fallen short and what we could do better. Use the form below or DM us on Instagram or Twitter @moonguides. We’re listening.
Change requires accountability. We’ll regularly update this page with our plans for better supporting underrepresented travelers and communities and will report on our efforts.
Here are some of our initial thoughts:
—Use our digital platforms to actively and continuously highlight and uplift underrepresented voices and communities.
—Update our series guidelines to make sure our guides include Black-owned businesses and information for travelers of color.
—Prioritize marketing partnerships with influencers who are Black, non-Black people of color, and/or LGBTQI individuals.
—Select photos that better reflect the diversity of US travelers.
Travel is a valuable way to explore culture and expand our horizons. It should be for everyone, but it won’t be until Black Lives Matter.
Update & Information for the Black Travel Alliance
In conjunction with the Black Travel Alliance’s call for travel companies to volunteer their information, and as part of our own efforts to audit and assess where we’re at with our efforts to diversify our content, here are a few numbers from our marketing and acquisitions teams with regards to Black voices:
Moon is currently working with 3 Black authors (out of approximately 120) and holds a standing contract with 1 Black freelance editor (out of 9).
Paid Influencer Marketing
2 of the 16 influencers Moon worked with directly in 2019/2020 are Black.
In 2019/2020 Moon’s marketing team also contracted with an outside agency (Mediavine) to connect us with travel influencers. None of the 21 influencers we contracted through Mediavine were BIPOC.
Our trade advertising in 2019 & 2020 has only used photos of places with no people depicted.
Our consumer advertising was overwhelmingly photos of places, however we are still in the process of auditing this content to assess how many ads featured people.
We attended four events with our authors. We had 1 Black author out of 9 total authors on stage across these events.
[Last updated: 6/23/20 3:30p PT - page updated with information about Black representation in our acquisitions and marketing]
[Last updated: 6/5/20 12:15p PT - page created]