1504 Camden Rd., Unit 300, Charlotte
HOURS: Mon.–Thurs. 11 a.m.–7 p.m., Fri. 11 a.m.–8 p.m.,
Sat. 10 a.m.–8 p.m., Sun. 11 a.m.–6 p.m.
The colorful fashions in the front window will definitely catch your eye—does anyone really wear navy disco pants, purple tights, and sheer blouses anymore?—but it’s the American Apparel reputation that will get you in the door.
The store is part of a national chain and its design sensibilities and eco-consciousness are a perfect fit for the South End neighborhood. It’s one of the few places in the Queen City where it’s possible to find clothes manufactured in the USA from organic cotton.
The staff is as hip as the clothes and act like walking billboards for the color and pattern matching possibilities. Stock up on cropped pants and tank tops in a rainbow of colors that are just as appropriate for a trip to the supermarket as a class at the yoga studio.