A case can be made that the West End rivals Yankee Hill ’s opulence. West End became the city’s first residential suburb, between North 27th Street, North 35th Street, West Wisconsin Avenue, and West Vliet Street.
Yankee bluebloods and prominent German American families competed in building the most opulent mansions. Highland Boulevard was at one time referred to as “Sauerkraut Boulevard.”
Highlights of the area include the Tripoli Shrine Temple  on West Wisconsin Avenue, Central United Methodist Church  on North 25th Street, Harley-Davidson ’s corporate headquarters, and Miller Brewing Company .