Visit the family-friendly Tijuana Fair (La Feria de Tijuana, mid-August–mid-September, US$5) in August or September, a traditional fair that celebrates Mexico’s independence with music, amusement rides, and arts and crafts. Concerts start at 8 P.M. Events take place at the Parque Morelos and Museo del Trompo.
The Tijuana Tequila Expo (Revolución at Calle 7, tel. 664/255-7692, www.expo  tequila.com, US$5) takes place in mid-October with more than 300 brands of tequila. Festivities include Mexican food, folk dancing, and norteña music. Transportation is provided from San Diego and Los Angeles via Five Start Tours (U.S. tel. 619/232-5040).