There are no large markets, traditional or modern, in Barra. However, a few minimarkets and fruterías stock basic supplies. Best is probably Frutería Ixtapa (northeast corner of Veracruz and Michoacán, tel. 315/355-6443, 8 a.m.–10 p.m. Mon.–Sat.). Drop by and find out the produce delivery day, so you can get it when it’s fresh.
In Melaque, nearly all grocery and fruit shopping takes place at the central market or at several good stores on main street López Mateos, which runs away from the beach past the west side of the central plaza.