630-26 Sinsa-dong, Gangnam-gu
HOURS: Daily 11 a.m.-8 p.m.
SUBWAY: Apgujeong (Line 3)
The fourth global flagship store of French luxury house Hermes inhabits a stunning cube-shaped structure draped in translucent glass that reflects the shifting lights and colors of the lively neighborhood around it. It’s no less impressive on the inside, with two floors that carry the latest creations from the renowned brand, including accessories, leather goods, and some very pricey jewelry.
Beyond the retail levels there’s a museum that displays the company’s past collections in a surreal “forest” format, a stately book café, and the Atelier Hermes, a promising modern art space.