Harley-Davidson plant tours in the western suburb of Wauwatosa ended in 2009, but that’s OK, because to replace it the company has created Paradise for you. You can’t say you’ve seen Milwaukee without a visit to “Hog Heaven” (I ain’t seen it elsewhere, so I call dibs on that name)—the massive, 100,000-square-foot facility (Canal and South 6th Sts., 414/343-4235, www.hdmuseum.com, 9 a.m.–6 p.m. Thurs.–Tues., 9 a.m.–8 p.m. Wed., $16 adults). This $30 million project, the Mecca for Made in America, features an interactive museum and exhibits on the history, culture, and lifestyle engendered by the company and its slavishly devoted riders. Rooms are full of vintage vehicles and, not surprisingly, Elvis’ bike probably gets the most attention. And God bless ’em, they stay open 365 days a year, in true blue-collar style.

The best way to experience Harley otherwise is to be around for Harley riders’ conventions, when literally 100,000 Harleys descend on the city to fete the metallic beasts. It’s an indescribable experience to hear and feel tens of thousands of Harleys roaring down I-94 toward Miller Park on their way to a Brewers game from the museum—the Beer City becomes a tented Hog City for a glorious summerlong celebration.