Love it or hate it, Broadway at the Beach (1325 Celebrity Cir., 800/386-4662, www.broadwayatthebeach.com) between 21st and 29th Avenues is one of Myrtle’s biggest and flashiest attractions—which is saying a lot. First opened 14 years ago and added onto significantly since then, this collection of three hotels, over two dozen restaurants, about 50 shops, and a dozen kid-oriented activities, sprawls over 350 acres with several other major attractions, restaurants, and clubs (such as the Hard Rock Café and Planet Hollywood) on its periphery.

Just like the Magic Kingdom that many of Myrtle’s attractions seek to emulate, Broadway at the Beach has at its center a large lagoon, around which everything else is situated. Needless to say there’s also a massive parking lot, as at the Magic Kingdom.

Activity goes on here all day and well into the wee hours, with the weekly Tuesday night fireworks a big draw. While there’s plenty to do, what with the greats shops, tasty treats, and fun, piped-in music following you everywhere, it’s also fun to just walk around.

The main complaint about Broadway at the Beach has to do with the price of the various attractions within the park, some of which are fairly small-scale. Indeed, the quality of the attractions within Broadway at the Beach varies, and much depends on what floats your boat, but you can still find plenty to enjoy as long as you know the scoop ahead of time. Here’s a quick guide to the specific attractions.