1-24 Cheongdam-dong, Gangnam-gu
HOURS: Daily 11 a.m.-8:30 p.m.
SUBWAY: Gangnam-gu Office (Line 7)
Daily Projects is a spacious, seven-story shopping complex that was launched by a longtime local fashion industry insider who wanted to avoid the posh, pretentious vibe of so many destinations in the Apgujeong area.
That mission has certainly succeeded; it’s a whimsical, sometimes edgy place that features shoes, garments, and accessories from a range of bold young local designers, along with a few imports. It also stages events such as “flea market” type sales to give up and coming designers a chance to promote their work.
Current on-site amenities include a café, beauty salon, and art gallery—but Daily Projects is constantly changing, one reason so many people are drawn to it.
© Jonathan Hopfner from Moon Seoul, 1st Edition