Entertainment and Events
For current information on Florence-area events, contact the Florence Chamber of Commerce (541/997-3128, www.florencechamber.com).
Dune Mushers Mail Run
The Dune Mushers Mail Run, held in early March, is the world’s longest organized dry-land run for dogsled teams, which mush up the dunes from North Bend to Florence, a distance of over 70 miles, in two days. At the end of the run, the teams pass through Florence’s South Jetty area, to finish up with a parade through Old Town Florence.
During the third weekend of May, Florence celebrates the Rhododendron Festival coinciding with the blooming of these flowers, which proliferate in the area. It’s a tradition that goes back to 1908, when the festival was started as a way to draw attention and commerce to the area. A parade, carnival, flower show, 5K and 10K “Rhody Run,” and the crowning of Queen Rhododendra are highlights of the festivities. This is a very popular event, attracting more than 15,000 visitors each year.
Fourth of July
Fourth of July celebrations include live outdoor music and a barbecue in Old Town, and a fireworks display over the river.
Chowder, Brews, and Blues
Chowder, Brews, and Blues (541/997-1994, $6–10) in late September is a three-day event at the Florence Events Center honoring several things the community relishes. A coast-wide clam chowder contest is a highlight, along with live music and microbrew-tasting.
by Judy Jewell and W. C. McRae from Moon Oregon, 8th Edition, © Elizabeth & Mark Morris and Avalon Travel